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The FHM

— is a clothing brand which has been created by team of ambitious like-minded people who are wholeheartedly devoted to fishing and outdoor. Close work with anglers who are professionally engaged in fishing inspired us to create a modern clothing brand that can provide an integrated approach to produce clothing models for different type of outdoor activities within one company. What began as a garment for the tough professional anglers has been expanded to collections for outdoor activities and leisure. Premium clothes combine timeless, minimalistic design with functional fabrics and sophisticated details. A line of camping tents, furniture and camping equipment gives maximum comfort away from civilization.

Goal

Goal

We are working to ensure that the outdoor brand FHM, which produces high-quality clothes for harshest weather conditions, is appreciated not only by professional anglers who are well versed in specialized clothing, but also people who love nature and appreciate functionality, quality and simplicity in clothing.

Mission

Mission

Our mission is to promote the culture of outdoor recreation and be responsible for the nature around us. We don't just sell premium quality clothing, we open up new opportunities. As much clothes and camping equipment can protect from bad weather contitions, as more real emotions you get by exploring nature and new places you have never been. By opening new horizons, we treat nature more carefully, teach our children and create a sustainable future. We provide unity with nature and comfort far away from civilization.

Values

Values

Our valuable assets are people who work within the company, brand ambassadors, experts and our partners. We are constantly receiving feedbacks from all of them that help us to make products better. Knowledge and experience are not the most important values, but personal qualities and passion of their work. But the most important asset is our customers. They are people who choose FHM products every day. They spend together with us moments of joy and rest with family and friends.
Based on these principles, we strive for long-term relationships with people who choose their own way.

Responsibilities

We are constantly looking for new ideas
We spend several months developing models and designs to choose the perfect version of the final product
We value experts opinion and consumers feedbacks
Why FHM

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